“The Darling Detail, LLC is an Austin-based fashion and inspiration business designed to highlight on-trend, timeless, and everyday details. With a specific focus on fast fashion, encouragement, styled photography and relatable and reliable writing (whether it’s ministry based or fashion focused) – my team’s mission is to incorporate a chic, feminine and darling style with affordable, attainable and on-trend details (with a pop of luxury in between). We hope to inspire, encourage, and help other gals, girls and women to attain their own creative form of self confidence and everyday dress. ”


Jessi Afshin


Hello, darling! I am a 26-year-old business-owner, a writer, and a lover of all things darling based in Austin, TX. As a fashion merchandising/business major at the University of Texas (hook ‘em horns), I was constantly infatuated by the world of HTML, blogging, fashion photography/styling, and social media during my college years. I also spent my days working at the flagship store of the Kendra Scott HQ in Austin, TX and watched and experienced it grow immensely (experiencing this thriving retail fashion business for over 3 years initially opened my eyes to the fashion scene here in Austin, TX!). Instead of spending my college nights out on the town (PS – I was a Kappa Alpha Theta!), I spent my free time either searching endlessly through Pinterest and Tumblr for visual inspiration or working at Kendra Scott. I was thirsty for creative inspiration, and craved all things styled, creative and aesthetically pleasing to the eye. In February 2013 at the age of 20, I decided to take the leap and started The Darling Detail blog—this creative outlet that I’m head-over-heels with. Years later, I began working for lifestyle blogger, Camille Styles — and quickly found myself in the industry I’m most passionate about: the blogosphere. I have transformed this little passion—The Darling Detail—into a full-time business, and this little blog into a strategic career—and feel so blessed to be pursuing my dreams in my 20’s. I am a dream chaser and goal achiever—and I hope to inspire all of you to do the same! We now have a contracted team of 10 (and growing!) and an office space located in our dear home of Austin, TX!


The Darling Detail rapidly expanded into a multi-faceted ministry, community and shop in 2019. After 6 years of fashion blogging, Jessi was called to launch a shop (shopdarlingdetail.com) where every product sold is packed up, and shipped by women who are recovering from a life of trafficking, addiction and abuse. Every item in our shop [that is sold] provides more employment opportunity for the women of gospel-based nonprofit, Sanctuary Project, who are working to rebuild their lives after leaving a life of sex-trafficking. Visit shopdarlingdetail.com for more info on our shop, mission, products, partners and more!


My love in and for Christ has also spurred an affinity for helping and inspiring others in an editorial way — thus, @my_darling_diary was found in January 2018 on instagram. This account was created based on vulnerability, encouragement, friendship, and the goal is to spread the gospel and build the Kingdom in a creative and encouraging manner. This raw, real and personal column is fully dedicated to inspiring a positive everyday mind, life, and walk – in the high hopes of incorporating a sense of fulfillment and purpose for myself into the blog outside of fashion. There is no sales or ads on this account, allowing extensive creative freedom on Instagram. I hope you love it as much as I do!


I love fashion, and my style boils down to classic-chic. Through my personal stories and curations, I want to connect you to your own sense of style, creativity, and confident self. Clothing is not just an item of materialism to me; it’s a sense of feeling, a sense of expression, and a sense of confidence. I encourage you to find this feeling with your own sense of self-expression; because the way you dress is a part of your message to the world. Fashion and style have always been vital aspects of my life, let’s choose it wisely!

Click here to visit my shop darling details page to shop all things darling!

Click here for my Austin City Guide!

Enjoy! XOXO